Fundamentals principles and concepts underlying the relationship between economic theory and the construction industry, ensuring its sustainable development. Such core topics as the time value of money, measures of investment worth, development of project cash flows and the relationship between risk and return are still discussed in great detail. Explanation the effects of the current economic crisis on the construction industry and theories relating to firm bid strategy and gives possibility to understand better the nature of inflation in the context of time value of money. It illustrates how to develop a project cash flow statement considering, operating activities, investing activities, and financing activities. Finally presents the Sustainable Construction as an opportunity for the future. .